> For the complete documentation index, see [llms.txt](https://fredhopper.gitbook.io/product-discovery/llms.txt). Markdown versions of documentation pages are available by appending `.md` to page URLs; this page is available as [Markdown](https://fredhopper.gitbook.io/product-discovery/tracking-and-sending-events/identities.md).

# Identities

To maximize the value of analyzing user behavior, events should not be viewed in isolation, as they are often logically interconnected, for example a search leads to a view on a product which leads to a purchase. **Identities**, **segments**, and **traits** allow for the creation of **user profiles**. User profiles enable you to identify all events that belong to a single user and, therefore, map out the user journey, leading to more informative analytics.